The new brand reinforces the company’s investment in innovation and serves as an opportunity to remain unique in the marketplace.
Johannesburg, South Africa (1st December 2017) – Centrafin Pty Ltd, a leading provider of corporate asset finance solutions, today announced the business’ rebrand. The comprehensive rebrand elevates the focus on enabling business growth and building lasting relationships and includes a new logo, tagline, positioning, and website.
A new marketing message has been created – “Rapid | Reliable | Responsive”- which is now part of Centrafin’s corporate identity. “These words reflect the current and future direction of the company,” stated Maritha Theron, Centrafin’s National Sales Manager.
The redesigned logo and website showcases a fresh look for the company and utilizes a responsive and easy-to-navigate design. Along with the new look and feel comes access to Centrafin via its newly established Social Media platforms.
Commenting on Centrafin’s rebrand, Managing Director, Jenny Gill said;
“It is important that Centrafin retains its established values but at the same time develops a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it is important to let people know what Centrafin stands for and our new tagline signifies the commitment of everyone at Centrafin to our clients. The landscape for financial service providers is rapidly changing and we recognise the need for change.”
Along with the exciting rebrand Centrafin will also be moving to new premises still within Midrand in the first week of December, 2017.The change in location is to accommodate the internal growth in the company as well as to reinforce the new brand image.
At Centrafin we pride ourselves on enabling companies with the financial freedom to pursue growth in the technological landscape, removing barriers to entry as a result of economic climate and cash flow restrictions / procedures.
The Centrafin solution allows companies:
Centrafin is part of Alviva Holdings (formerly known as Pinnacle Holdings) who is one of Africa’s largest providers of information and communication technology products and services. Alviva is made up of eight key companies who specialise in several countries around the world.
Centrafin was founded in 2002 , and became part of the group to complement its wide range of products and services in a way that would provide companies with equal opportunity to invest in cutting edge technology to promote growth.
Learn More about Alviva here – https://alvivaholdings.com/